Institute of Management, Nirma University - Logo
Institute of Management, Nirma University - Logo

Bachelor of Business Administration [Honours]

Bachelor of Business Administration [Honours]

The BBA [Honours] programme is a four-year, full-time programme designed in accordance with the National Education Policy (NEP) 2020. The objective of the programme is to equip the graduates with a sound knowledge of business principles and practices and provide them with cross-continental exposure to national and global business realities. The programme helps the students understand the role of businesses in society and enhance their creativity, innovation, critical thinking and decision-making skills.

The BBA [Honours] follows a structure, with the curriculum focusing on core business subjects, while allowing students to specialize in areas of their interest. In addition, the programme offers opportunities for internships, industry visits, and hands-on experience to complement the academic learning. The students will also benefit from exposure to global business practices, through internships or exchange programmes, thus preparing them for leadership roles in the global marketplace.

Distinctive Features Programme Outcomes Programme Structure

The programme’s high value is due to its salient features, recognized by corporates and higher education institutions in India and abroad. The unique features of the programme are:

  • Comprehensive mentoring and career guidance are integral to the programme, ensuring continuous student development and career advancement.
  • Emphasis on cognitive engagement and leadership development prepares students to navigate complex global business environments with cultural sensitivity and analytical acumen.
  • Faculty members employ innovative pedagogies that combine global theoretical foundations with international, cross continental participatory and experiential learning methods.
  • Students are offered the flexibility to specialise in various management domains, such as Digital Transformation, Business Analytics, Marketing and Finance.
  • The curriculum incorporates a balanced mix of management-focused and interdisciplinary courses, aligning with contemporary academic and industry trends.
  • The institute boasts state-of-the-art infrastructure, including modern classrooms, a well-stocked library, and advanced IT facilities.
  • The programme design emphasises flexibility, allowing students to select from a broad spectrum of elective courses.
  • To establish leadership credentials.
  • To apply managerial concepts, skills, tools & techniques for solving organisational problems.
  • To be able to demonstrate and continuously enhance their entrepreneurial & intrapreneurial skills.
  • To be a socially responsible individual.

After undergoing this programme, the student shall be able to:

  • Demonstrate ethical & socially responsible behavior towards community.
  • Develop a deep understanding of key business concepts and apply them to solve real-world business challenges.
  • Utilize effective communication skills, both within and outside the organisation, and in multicultural environments.
  • Assume strong leadership skills and work effectively in teams to achieve common goals.
  • Analyse business situations using multi-disciplinary approach and make informed decisions based on data and industry trends.
  • Build cross-cultural competencies to navigate the global business environment.
  • Design sustainable business strategies in both developed and emerging markets.
  • Engaged
  • Empowered
  • Ethical
  • Entrepreneurial

BBA [Honours]

Duration of the Overall Programme : 4 Years
Duration of a Semester : 16-17 Weeks (Approximately)
One Credit Hour : 15 hours of classroom contact hours
(15 Sessions of 60 minutes each)
Credits Requirements : 160
No. of Semester : 8 Semesters
Total Contact Hours : 2400 hrs. (160 x 15)
Internship(s) : As per teaching scheme
Programme Structure : First Year   38 Credits
Second Year   39 Credits
Third Year   49 Credits
Fourth Year 34 Credits
Specialization : Finance
Marketing
Human Resource Management
Data Analytics
Major Specialization : 32 Credit Hours of Courses in an area of specialization
Minor Specialization : 20 Credit Hours of Courses in an area of specialization