Department of Undergraduate Studies in Management

Institute of Management, Nirma University started its BBA-MBA (Five Year Integrated) Programme in 2013 with a batch of 60 students admitted through a rigorous selection process. The aim of the Institute was to design the BBA-MBA (Five Year Integrated) Programme which was different from the regular undergraduate management Programmes and which helped the student to develop a well-rounded personality at the end of the five years. Integrated BBA-MBA is an innovative programme that combines the undergraduate and post-graduate programme i.e.  BBA and MBA.  The programme is trimester based, i.e. each year is divided into three terms. The first three years (under graduate phase) comprise of nine terms (three terms in each year). The subsequent two years (post- graduate phase) comprise of six terms (three terms in each year).

The programme provides an exit option at the end of the third year i.e. at end of the undergraduate phase. On successful completion of the first three years, a Bachelor of Business Administration Degree is awarded to the student who chooses to exit the programme. On successful completion of the subsequent two years, an Integrated BBA-MBA degree is awarded.

Distinctive Features:

The BBA-MBA (Five Year Integrated) Programme differentiates itself through innovative active learning, integration with the industry, overall personality development and comprehensive mentoring and career guidance. A unique feature of the under-graduate management programme is an opportunity to gain minor specialisation in Engineering Basics and Information Technology. This helps develop integration skills, increases receptivity to emerging knowledge and skill requirements and enhances employability opportunities.

The program structure and curriculum is revised on a regular basis. This exercise includes benchmarking the program with similar programs of reputed global institutions and inculcating feedback from various stakeholders like industry personnel, experts from the academia, alumni and parents. This ensures that the program aligns with the needs of the industry and prepares students with contemporary skill-set.

Programme Outcome

After undergoing this programme, the student shall be able to:

  1. Develop a global orientation
  2. Analyse business environment for effective decision
  3. Communication effectively in different contexts
  4. Develop functional and general management skills
  5. Demonstrate leadership, teamwork and social skills
  6. Evaluate different business issues using integrative approach
  7. Demonstrate creativity, risk-taking ability and cope with ambiguity
  8. Acts as an ethical and socially responsible management professional.