Loneliness and Consumption – Antecedents and Consequences
Specialisation
Business-to-Business Marketing , Marketing , International Marketing
About
Ms. Vidyadhari Chandaka is a doctoral researcher with a multidisciplinary academic background and diverse professional experience. Her research interests include Automobile Marketing, Alternative Fuel Marketing, Consumer Behaviour, Sustainable Mobility, and Emerging Marketing Technologies.
She holds a Master’s degree in Advanced Manufacturing Systems (Mechanical Engineering) from Jawaharlal Nehru Technological University Hyderabad (JNTUH), a Bachelor’s degree in Mechanical Engineering from NNRG Institute of Technology, affiliated with JNTUH, and an MBA from Osmania University, Hyderabad.
In addition to her academic pursuits, Ms. Chandaka has a keen interest in public speaking, anchoring, and compering. She has actively participated in academic and professional events and has received awards for paper presentations and group discussions. Her strong organizational and interpersonal skills have enabled her to successfully coordinate and manage various academic and extracurricular activities.
Ms. Chandaka has teaching experience at GCET and ADIT College, where she contributed to student learning and academic development. She also possesses four years of professional experience in UK recruitment, which has strengthened her communication, stakeholder management, and talent acquisition skills.
She has actively participated in prestigious national conferences, workshops, and doctoral colloquia conducted by leading institutions, including the Indian Institute of Management Ahmedabad (IIM Ahmedabad) through the India Marketing Research Conference (IMRC) and Conference on Transformative Digital Practices (CTDP), the Indian Institute of Management Kashipur (IIM Kashipur) through the Marketing Excellence and Research Conference (MERC), Management Development Institute (MDI), Gurgaon, and the Gujarat Institute of Development Research (GIDR), Ahmedabad. These engagements have enriched her research perspective and facilitated academic interactions with scholars and industry experts from across the country.
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