Ms. Vismaya Kallidumbill is a PhD student in the Institute of Management at Nirma University. Vismaya received her Bachelor's and Master's degree in Business Administration from GLS School of Management, GLS University, where she conducted research on 'Stock Market analysis on Long and Short term Investment Avenue', 'Profitabilitiy analysis of top 10 IT companies' and also related to Merger and Acquisition of Selected Banks. As a PhD student at Nimra University, Ms. Vismaya is committed to advancing the field of Finance through her research. Before joining Nirma University Ms. Vismaya has a work experience of 3 months as Derivative Analyst in Miracles Finstock and later worked as a Teaching Associate (T.A.) in Ahmedabad University (AU) for 10 months.