Ananya Mishra, Author at Institute of Management
Institute of Management, Nirma University - Logo
 Ananya Mishra

Ananya Mishra

Educational Qualification

    MBA( Finance, Marketing), B.Com

Research Area

    Sustainability, Advertising, Branding, Consumer Behaviour, Brand Positioning, Online Buying Behaviour


  • Marketing


General Information

  • DPM Cubicles, M-Block, Institute of Management, Nirma University


    Marketing Management


  • Ananya Mishra is a full-time doctoral scholar at the Institute of Management, Nirma University. Her research interest includes sustainability, advertising, branding, consumer behaviour, online buying behaviour, strategic brand management, brand positioning. Prior to commencing her Ph.D journey, Ms. Mishra completed her Masters Business Administration from Jaipuria Institute of Management, Lucknow and her Bachelors' degree from Mahatma Gandhi Kashi Vidhyapith University, Varanasi. She has worked with ICICI Securities, Fly Homes and PlanetSpark.