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Educational Qualification

    PhD

Research Area

    Consumer Behaviour, Services Marketing, Pricing

Designation

  • Professor

Department

  • Marketing

General Information

Specialisation

    Services Marketing , Marketing Research

About

  • Prof. Awasthi has more than 30 years of experience in industry and academia. A recipient of research grants from University Grants Commission of India, his articles have been published in peer reviewed journals, and he has presented research papers in international conferences. He has consulted to non-government organisations, and entrepreneurs. His current research interests include Consumer Behavior, Service Marketing Marketing Research and Sales Management.

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