Jayshree Jaiswal, Author at Institute of Management
Institute of Management, Nirma University - Logo
 Jayshree Jaiswal

Jayshree Jaiswal

Educational Qualification

    B.E. (Electrical), MBA, Phd (pursuing)

Research Area

    Consumer Behaviour


  • Marketing


General Information


    Sustainable Consumer Behaviour


    Green Marketing , Consumer Behaviour , Sustainable Development


  • Jayshree Jaiswal is currently working as an Assistant Professor, United World School of Business, Karnavati University in the area of marketing. She is a PhD scholar at Institute of Management, Nirma University in the area of marketing. She has earned management degree specializing in marketing and bachelors of engineering in electrical. Her research interests are green marketing, consumer behaviour, innovation adoption and sustainable development. She has 8 plus years of experience with leading organizations like IIMA, Gujarat Chamber of Commerce & Industry and MICA. She has also taught at visiting faculty at Amity and ICFAI University.