KUNJAN RAJGURU, Author at Institute of Management
Institute of Management, Nirma University - Logo
 Kunjan Rajguru

Kunjan Rajguru

Educational Qualification


Research Area

    Services Marketing, Consumer Behaviour, Brand Positioning, Green Marketing, Marketing Communication, International Marketing


  • Marketing


General Information


  • She is involved in sustainable consumption practices emerging with the industrial revolution. She is also exploring various dimensions of service plurality and customer journey experiences. The role of disruptive technologies in marketing is also one of her favorite areas to explore. Her research goal is to further consider different studies in service ecosystem settings. At present, she is working on book chapters about green finance and green energy exploration and consumption as well as the journey of next industrial revolution. Additionally, she has taken up different teaching assignments for BBA-MBA integrated program. Participation in AIRSI 2022 and PGRC 2022.