Mayank

Mayank Bhatia, Author at Institute of Management
Institute of Management, Nirma University - Logo
Mayank Bhatia

Mayank Bhatia

Educational Qualification

    PhD

Research Area

    Consumer Behaviour, Sales and Distribution Management, Services Marketing, Green Marketing, Structural Equation Modeling, Retail Marketing, Mediation

Designation

  • Assistant Professor

Department

  • Marketing

General Information

  • 07971652668

  • 104, C Wing, Ground Floor, M Block

Specialisation

    Services Marketing , Consumer Behaviour , Green Marketing , Sales and Distribution Management

About

  • Dr. Mayank Bhatia has 19 years of industry and academic experience. He is actively involved in research and training. His research interests include Green Marketing, Consumer Behavior, Services Marketing and Sales & Distribution Management. He has published case studies and research papers in national and international peer reviewed journals (SCOPUS and ABDC indexed) and has presented research papers in national and international conferences. He has received Best Research Paper award in two of the National Conferences. He is Co-Chairperson for Nirma International Conference on Management (NICOM 2023) and Co-Chairperson for Executive Education (EDP and MDP) at Institute of Management, Nirma University.