Mayank Bhatia, Author at Institute of Management
Institute of Management, Nirma University - Logo

Educational Qualification


Research Area

    Consumer Behaviour, Sales and Distribution Management, Services Marketing, Green Marketing, Structural Equation Modeling, Retail Marketing, Mediation


  • Assistant Professor


  • Marketing

General Information

  • 07971652668

  • 104, C Wing, Ground Floor, M Block


    Services Marketing , Consumer Behaviour , Green Marketing , Sales and Distribution Management


  • Dr. Mayank Bhatia has 19 years of industry and academic experience. He is actively involved in research and training. His research interests include Green Marketing, Consumer Behavior, Services Marketing and Sales & Distribution Management. He has published case studies and research papers in national and international peer reviewed journals (SCOPUS and ABDC indexed) and has presented research papers in national and international conferences. He has received Best Research Paper award in two of the National Conferences. He is Co-Chairperson for Nirma International Conference on Management (NICOM 2023) and Co-Chairperson for Executive Education (EDP and MDP) at Institute of Management, Nirma University.