Prabhat Kumar

Prabhat Kumar Yadav, Author at Institute of Management
Institute of Management, Nirma University - Logo
 Prabhat Kumar Yadav

Prabhat Kumar Yadav

Educational Qualification


Research Area

    Trust, loyalty, opportunism, altruism, B2B relationships, e-Business Models


  • Sr. Associate Professor


  • Marketing

General Information

  • 07971652637

  • 102, Wing, First Floor, M Block


    Marketing , Business-to-Business Marketing


  • Dr. Prabhat Kumar Yadav has about twenty-five years of experience in management teaching. His teaching interests include marketing management, business-to-business marketing, sales and distribution management, and marketing theory. His research focuses on trust, loyalty, altruism, and opportunism in buyer-supplier relationships across traditional and online markets, buyer behavior, and e-business models. As a visiting faculty, he taught B2B Marketing, Sales and Distribution Management, Internet Marketing, Marketing Theory, and other courses at IIMK, IIM Amritsar, IIFT Delhi and Kolkata, BIMTECH, etc. In 2002, he was invited as a visiting scholar at the Digital Management Centre of Han Yang University, Seoul, South Korea. He was awarded JRF in management by UGC in 1997. He has published articles in International Journals, attended various National and International conferences, and visited leading Universities in the USA.