Prabhat Kumar Yadav

Prabhat Kumar Yadav

Educational Qualification

    Ph.D.

Research Area

    Trust, loyalty, and opportunism in B2B relationships in traditional as well as online markets, new product adoption and diffusion, online buyer behavior, and e-Business models

Designation

  • Sr. Associate Professor

Department

  • Marketing

General Information

  • 7971652637

  • Cabin No. 102, First Floor, M Block, Institute of Management, Nirma University Sarkhej-Gandhinagar Highway, Ahmedabad-382 481

Specialisation

    Marketing , Business-to-Business Marketing

About

  • Dr. Prabhat Kumar Yadav has about 20 years of experience in management teaching. His current teaching interests include Business-to-Business Marketing, Sales and Distribution Management, and Marketing Management. His research interest is in exploring the aspect of trust, loyalty, and opportunism in B2B relationships in traditional as well as online markets, new product adoption and diffusion, online buyer behaviour, and e-Business models. He has been visiting faculty for the course Sales and Distribution Management at IIM Kozhikode, Kochi Campus, and for B2B Marketing at IIM Amritsar for the last three years. He also taught Internet Marketing in the EEPM program of IIM Kozhikode 2008 and 2009, and B2B Pricing strategy and B2B marketing at IIFT Delhi and IIFT Kolkata in 2012, respectively as visiting faculty. He was a visiting scholar at the Digital Management Centre of Han Yang University, Seoul, South Korea, in 2002. He was awarded JRF in management by UGC in 1997. He has published articles in International Journals, attended various National and International conferences, and visited leading Universities in the USA.

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