Praneti Shah has more than 15 years of experience in teaching and research. She has consulted with start-ups and SMEs. She assisted clients in operations domain specific to cost reduction and productivity enhancement and also in developing marketing strategies through predictive and descriptive data analytics. She acted as an external consumer research panel member of Adani Wilmar Limited for new product launches. She has conducted management development programmes for Johnson Controls–Hitachi Air Conditioning India Limited, Nuvoco, and IOCL in the area of Operations Management and Quality Enhancement. She has national and international publications to her credit.
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