Prerna

Prerna Samtani, Author at Institute of Management
Institute of Management, Nirma University - Logo
Prerna Samtani

Prerna Samtani

Educational Qualification

    MBA Gold Medalist, CA Finalist

Research Area

    Customer Relationship Marketing, Contagion Marketing and Influence of Social Network, Entrepreneurial marketing, Digital Marketing, Rural and Retail Marketing

Department

  • Marketing

Guide

General Information

Topic

    Consumer Behavior, Social Media Marketing, Marketing Theories

Specialisation

    Digital and Social Media Marketing , Consumer Behavior , Business Law

About

  • Doctoral scholar in the area of Marketing Management. The area of research interest is psychology and marketing theories.