Dr. Ritu Raj is currently working as a Assistant Professor of marketing in the Institute of management Nirma University. He has completed his Ph.D. thesis titled Intellectual Property Infringements in Fashion products: An Indian Consumer’s Perspective from Department of Management Studies, NIT Silchar and has completed Master of Commerce from Faculty of Commerce, Banaras Hindu University, Varanasi. His research interests include Consumer Behaviour, Counterfeiting, Counterfeit Consumption and Masstige Marketing. He has participated in various national and international conferences, seminars and workshops. He has also authored a few research articles in peer-reviewed international and national journals.
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