Business to Business Marketing , Channel Management
Sandipkumar Trada has more than three years of experience in corporate and around seven years in academic. His research interest is in exploring various aspects of business to business relationships, such as communication, unfairness, opportunism, and governance mechanisms. He also has proficiency in quantitative data analysis through SPSS and PLS software packages. He has attended several national and international conferences and presented papers. His papers have been published in peer reviewed national and international journals.