Educational Qualification


Research Area

    Supplier-Buyer Relationships, Channel Management


  • Assistant Professor


  • Marketing

General Information

  • 07971652658

  • Cabin 202, First Floor, M Block, Institute of Management, Nirma University Sarkhej-Gandhinagar Highway, Ahmedabad-382 481


    Business to Business Marketing , Channel Management


  • Sandipkumar Trada has more than three years of experience in corporate and around seven years in academic. His research interest is in exploring various aspects of business to business relationships, such as communication, unfairness, opportunism, and governance mechanisms. He also has proficiency in quantitative data analysis through SPSS and PLS software packages. He has attended several national and international conferences and presented papers. His papers have been published in peer reviewed national and international journals.

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