Educational Qualification


Research Area

    Branding, Marketing Communication, Consumer Behaviour, Rural and Retail Marketing


  • Associate Professor


  • Department of Undergraduate Studies in Management

General Information

  • 07971652645

  • Cabin 102, A wing, First Floor, Nirma Institute of Management, S.G. Highway, AHMEDABAD Gujarat 382481


    Retail Marketing and Rural Marketing


  • Dr. Sapna Parashar is faculty in the area of Marketing and has been engaged in teaching and research from the last twenty years and has more than fifty publications in refereed journal and prominent management journals such as Journal of Cleaner Production. She has also published more than 15 cases in The Case Center, UK and has co-edited five books to her credit . She has also presented papers in International and National conferences. Besides this, she has been involved in conducting training programs for reputed industries like Adani, Grasim, BPCL, Inspiron, Hitachi to name a few. She is life member for Indian Society of Training and Development. Her areas of interest include teaching and training in marketing which includes retail marketing, rural marketing, consumer behavior, service marketing and human values. She has visited China and South Korea in connection with various professional activities.

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