BetaClick for Previous Website

Educational Qualification

    Ph.D

Research Area

    Branding, Marketing Communication, Consumer Behaviour, Rural and Retail Marketing

Designation

  • Associate Professor

Department

  • Department of Undergraduate Studies in Management

General Information

Specialisation

    Retail Marketing and Rural Marketing

About

  • Dr. Sapna Parashar is faculty in the area of Marketing and has been engaged in teaching and research from the last eighteen years and has more than fifty publications in refereed journals. She has also presented papers in International and National conferences . Besides this, she has been involved in conducting training programs for reputed industries like Adani,,Grasim ,BPCL,Inspiron, Hitachi to name a few. She is life member for Indian Society of Training and Development. Her areas of interest include retail marketing,rural marketing consumer behavior, service marketing and human values . She has visited China and South Korea in connection with various professional activities.

Get our Newsletter