Sapna Parashar, Author at Institute of Management
Institute of Management, Nirma University - Logo

Educational Qualification


Research Area

    Consumer Behaviour, Rural and Retail Marketing , Human Values


  • Associate Professor


  • Marketing

PhD Scholars Guided

  • 2

General Information

  • 07971652645

  • 102, A Wing, First Floor, M Block


  • Dr. Sapna Parashar is faculty in the area of Marketing and has been engaged in teaching and research for the last twenty four years and has more than fifty five publications in refereed journals and prominent management journals such as the Journal of Cleaner Production. She has also published more than 15 cases in The Case Center, UK and has co-edited five books to her credit . She has also presented papers at International and National conferences. Besides this, she has been involved in conducting training programs for reputed industries like IOCL,AU Bank, Adani, Grasim, BPCL, Zydus, Torrent Power, Inspiron, Johnson Hitachi to name a few. She is a life member of Indian Society of Training and Development. Her areas of interest include teaching and training in marketing which includes retail marketing, rural marketing, consumer behavior, service marketing and human values.