209-B, DPM Cubicle, Institute of Management, Nirma University
Topic
Service Stress, Negative Customer Engagement and Behvaioral Outcomes: An Empirical Investigation
Specialisation
Consumer Behavior
About
Ms. Shachi Desai has done bachelors in Electrical Engineering and masters in Marketing Management from IBS Hyderabad. Her research areas of interest include consumer behavior, services marketing, and branding. She is currently pursuing her Ph.D in Customer Engagement.
Her thesis topic is Service Stress, Negative Customer Engagement and Behavioral Outcomes: an Empirical Investigation. Since the advent social media, negative comments spread quickly, so she delves to understanding such negative engagement and its behavioral outcomes.
