Marketing , Marketing Research , Consumer Behaviour
About
Dr. Shailesh Pandita is an Assistant Professor in the area of Marketing at the Institute of Management, Nirma University, Ahmedabad. He holds a Ph.D. in Management, is UGC-NET qualified, and is a Gold Medallist in MBA. His research interests include consumer adoption behaviour, the sharing economy, tourism and hospitality. He has published research in reputed SSCI- and Scopus-indexed and ABDC-listed journals with leading publishers such as Elsevier, Emerald, Taylor & Francis, and SAGE. His academic contributions also include teaching cases published by The CASE Journal and The Case Centre, UK, and a reference book titled "Meme Marketing: Engaging the Digital Consumer". His teaching interests include Marketing Management, Consumer Behaviour, Market Research, Marketing Analytics, and Brand Management. He is also actively engaged in research supervision, curriculum development, and student mentoring.
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