Shaurya

Shaurya Srivastava, Author at Institute of Management
Institute of Management, Nirma University - Logo
Shaurya Srivastava

Shaurya Srivastava

Educational Qualification

    PhD

Research Area

    Digital Marketing, Consumer Behaviour, Engagement, Online Customer Behaviour

Designation

  • Assistant Professor

Department

  • Marketing

General Information

  • 204, C- Wing, First Floor, M- Block

About

  • Dr. Shaurya Srivastava holds a Ph.D. in Marketing from Banaras Hindu University. With over three years of experience in teaching and research, she has taught Digital Marketing, Social Media Marketing, Consumer Behavior, Brand Management, and Integrated Marketing Communication at undergraduate and postgraduate levels. Her research has been presented at institutions such as IIM Kashipur, IIT Kharagpur, and the University of Sopron, Hungary, and published in ABDC and Scopus-indexed journals. Her research interest includes consumer engagement, online motivation, and social media marketing, particularly in emerging markets. In 2024, she has completed a Faculty Development Programme at IIM Ahmedabad to further enhance their teaching methodologies.