Digital Marketing, Consumer Behaviour, Engagement, Online Customer Behaviour
Designation
Assistant Professor
Department
Marketing
General Information
204, C- Wing, First Floor, M- Block
About
Dr. Shaurya Srivastava holds a Ph.D. in Marketing from Banaras Hindu University. With over three years of experience in teaching and research, she has taught Digital Marketing, Social Media Marketing, Consumer Behavior, Brand Management, and Integrated Marketing Communication at undergraduate and postgraduate levels.
Her research has been presented at institutions such as IIM Kashipur, IIT Kharagpur, and the University of Sopron, Hungary, and published in ABDC and Scopus-indexed journals. Her research interest includes consumer engagement, online motivation, and social media marketing, particularly in emerging markets.
In 2024, she has completed a Faculty Development Programme at IIM Ahmedabad to further enhance their teaching methodologies.
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