The minor research project ?Marcomm Practices of Retail Stores? is an original work done by Prof. Sapna Parashar, Associate Professor, Nirma University and Prof. Sanjay Jain, Associate Professor, Nirma University. The duration of the minor research project was one year and was funded by Nirma University, Ahmedabad. The research problem of the project was to identify the marketing communication practices of Retail Stores of organized retailing sector. Following were the research objectives
Research Objectives