Marcomm Practices of Retail Stores

The minor research project “Marcomm Practices of Retail Stores” is an original work done by Prof. Sapna Parashar, Associate Professor, Nirma University and Prof. Sanjay Jain, Associate Professor, Nirma University. The duration of the minor research project was one year and was funded by Nirma University, Ahmedabad. The research problem of the project was to identify the marketing communication practices of Retail Stores of organized retailing sector. Following were the research objectives

Research Objectives

  1. Identify the Marcomm Tools used by retails stores of organized retailing sector
  2. Explore the Marcomm practices of different retail stores
  3. Explore the factors influencing the Marcomm practices