DPM Cubicles, M-Block, Institute of Management, Nirma University
Specialisation
Marketing Management
About
Ananya Mishra is a full-time doctoral scholar at the Institute of Management, Nirma University. Her research interest includes sustainability, advertising, branding, consumer behaviour, online buying behaviour, strategic brand management, brand positioning. Prior to commencing her Ph.D journey, Ms. Mishra completed her Masters Business Administration from Jaipuria Institute of Management, Lucknow and her Bachelors' degree from Mahatma Gandhi Kashi Vidhyapith University, Varanasi. She has worked with ICICI Securities, Fly Homes and PlanetSpark.
