Green Marketing , Consumer Behaviour , Sustainable Development
About
Jayshree Jaiswal is currently working as an Assistant Professor, United World School of Business, Karnavati University in the area of marketing. She is a PhD scholar at Institute of Management,
Nirma University in the area of marketing. She has earned management degree specializing in marketing and
bachelors of engineering in electrical. Her research interests are green marketing,
consumer behaviour, innovation adoption and sustainable development. She has 8
plus years of experience with leading organizations like IIMA, Gujarat Chamber of
Commerce & Industry and MICA. She has also taught at visiting faculty at Amity and ICFAI University.
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