She is involved in
sustainable consumption practices emerging with the industrial revolution. She is also exploring
various dimensions of service plurality and customer journey experiences. The role of disruptive
technologies in marketing is also one of her favorite areas to explore. Her research goal is to further
consider different studies in service ecosystem settings. At present, she is working on book chapters about green
finance and green energy exploration and consumption as well as the journey of next industrial revolution. Additionally, she has taken up different teaching assignments for BBA-MBA integrated program. Participation in AIRSI 2022 and PGRC 2022.
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