Dr. Pradeep Kautish is Associate Professor in marketing area at Institute of Management, Nirma University, Ahmedabad, Gujarat, India. Dr. Kautish has over seventeen years of experience in management teaching and research in addition to a few years of industry experience. His recent research papers appeared in few prestigious marketing journals like Marketing Intelligence & Planning, Asia Pacific Journal of Marketing and Logistics, International Journal of Retail & Distribution Management, Young Consumers, Journal of Relationship Marketing and International Journal of Electronic Marketing and Retailing etc. along with few prominent management journals such as Journal of Cleaner Production, Journal of Indian Business Research, Business Strategy & Development and Journal of Modelling in Management. His academic interest lies in teaching, mentoring, training, and coaching in management with research in marketing management areas.