Praneti Shah has more than 13 years of experience in teaching and research. She has given consulting particularly to start-ups and SME’s. She assisted clients into operations domain specific to cost reduction and productivity enhancement and also into the development of marketing strategies through predictive and descriptive data analytics. She acted as an external consumer research panel member of Adani Wilmar Limited for new product launches. She has various national and international publications to her credit. Her area of research includes operations management and quantitative techniques.