Dr. Sanjay Jain has more than 20 years of experience in industry and academia. He is into management teaching for more than fourteen years and also worked with industry for around six years. He has also received Doctoral-Fellowship from Indian Council of Social Science and Research (ICSSR), New Delhi. Dr. Jain has also done four months Faculty Development Program from IIM-Ahmedabad. He has been to China, Malaysia, Hong Kong and Ethiopia on academic visits. His teaching and research interests are in the area of Marketing Communication and Brand Management. He has three edited books to his name as well as has published many research papers and case studies in national and international journals.