The marketing area focuses on the latest thinking in marketing and nurtures students to be industry ready. With its newly developed courses, updated curriculum and regular industry interaction, the area prepares marketing students to make better informed decisions and timely deal with the dynamic complexities of the market. The marketing area develops cognitively stimulating analytical skills in students and encourages them to be creative to find solutions to various business and marketing problems. The area collaborates with the alumni and industry to bring the latest trends and practices to day-to-day learning and development orientation. The marketing area encourages the faculty to conduct cutting-edge multidisciplinary, cross-disciplinary and interdisciplinary applied research that can benefit academia and industry. Faculty of marketing area present and publish research papers in leading international journals of repute in terms of ABDC A* and A category journals with high impact factor, develop cases, and work on consulting-based research projects on various aspects of marketing management domain.