Nirma International Conference on Management or NICOM is an annual international management conference organised by Institute of Management, Nirma University. The conference has been an annual affair ever since last twenty-two years. Organised during the first/second weekend of January over a period of three days when the weather in Ahmedabad is at the year’s best. It attracts participation from academicians and researchers across the globe. The accommodation is provided to the delegates on the campus itself.

The agenda is to bring together the best minds from different stakeholders to culminate into a value creation, which can enhance the learning and perspective building of students and staff members alike. The event is marketed through website like conference alert, LinkedIn and Face book page of NICOM which has members from NIRMA alumnus and several other members who have presented papers in past.

Each year one functional domain is chosen as the main theme followed by sub themes. Last year the functional domain was Financial Management, while Strategic and Information management area were the principal areas of the conference the year before. This year the conference is on Marketing Management.

Institute of Management, Nirma University is going to organise 23rd Nirma International Conference on Management (NICOM) from 3rd to 5th of January, 2020 on the theme “Marketing Landscape: Change in the Making”. Chief Guest of the inaugural function will be Mr Santosh Desai, MD & CEO Futurebrands. It will be presided by Dr Karsanbhai Patel, President- Nirma University.
Conference has received 192 abstracts and 87 full paper from United States, Bangladesh and India, which will be presented in five concurrent tracks during the three days of conference. Total 52 selected papers have been published in two books namely “Customer, Competition & Marketing Strategy” and “Innovations in Marketing”, which will be released during the inaugural ceremony.
In addition, six plenary sessions are going to take place in which Mr Pradeep Poddar, Director Monsanto; Mr Yatish Mehrishi, COO – Radio Mirchi; Mr Vijay Parthasarthi, CEO – InTouch Consulting; Mr Maharana Ray, VP – Probiking , BAJAJ Auto Ltd, Mr Puneet Avasthi- Senior Executive officer – Kantar, Ms. Rutu Mody Kamdar, Founder – JigsawBrand Consultants, Mr R.Balasubramanian, an (International Healthcare Expert) will share their marketing insights. Mr Nitin Parekh, CFO – Zydus Cadila will deliver the valedictory address on 5th Jan 2020.

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