Institute of Management, Nirma University is the brainchild of the visionary industrialist, Dr Karsanbhai K Patel. He is the founder of the Nirma Group of Industries. He is the chief architect of brand Nirma, a trusted name in consumer product categories in the country. He is the recipient of the ‘Padma Shri’, a civilian award conferred by the Government of India in 2010, in recognition of his entrepreneurial and philanthropic accomplishments.
The Institute provides ample growth opportunities to its students. It equips them with the knowledge and skills required for life long learning and success. The alumni have distinguished themselves through their significant contributions to business, academics, research, government, and society at large.
The Institute gives numerous opportunities to its students and strives to equip them by providing the skills, ability, and knowledge required for life-long learning and success. It is reputed for the outstanding calibre of students graduating from its undergraduate and postgraduate programmes. The alumni have distinguished themselves through their achievements and contributions to industry, academics, research, business, government, and society.
Years of History
The Institute of Management hosts various events which include workshops, conclaves, conferences, institute lecture series, and many more to provide platforms for active engagement with business and society. Stay updated with recent happenings at the campus and also get a preview on upcoming events.
A workshop on ‘CommunicatRead More
Institute of Management, NiRead More
Life at Institute of Management campus is both exciting and rich in learning experiences for both students and faculty. This section provides you an interesting preview of it in its varied manifestations.
Conceptualising, writing and developing a research based empirical paper, research note or an article that is acceptable for publication in a top rated and high-quality journal with proven reputation is not a stress-free chore but
Author Dr Pradeep Kautish, Associate Professor, Marketing AreaRead More
These days’ complexities that organisations experience are unparalleled and can seem devastating. These comprises of disturbances in services and sales, the necessity to keep brands pertinent as well as handling a team that has been
Author : Dr Krishna Kanabar, Assistant ProfessorRead More
Covid-19 pandemic has exposed two critical facts concerning the global health scenario: 1) prevention is as always better than cure and 2) behavioural aspects are extremely relevant in the context of health. The ubiquitous spread
Author : Prof Balakrishnan Unny RRead More
India has witnessed tremendous increase in the new retail formats in apparel stores sector, in the last decade. Big corporate houses have diversified themselves and have entered into retail business in India with introduction of
Author Prof. Mayank Bhatia and Dhruv D ShahRead More
In today's competitive world, individuals set higher expectation levels leading to a stressful life. In order to achieve these expectations, somewhere the regular food habits are compromised due to hectic work schedules. Also, the way
Author Prof. Chauhan, H. A., Bhatia, M., & Hirpara, N.Read More
The notion of ‘Transcendence' has been frequently cited in MSR (Management, Spirituality, and Religion) literature. Authors have contended the relevance of transcendence in work life, in terms of productivity (Srirangarajan & Bhaskar, 2011), prosocial behaviors
Author Dr. Chitra KhariRead More
Cyclicality of fiscal policy indicates whether the government’s revenues and expenditures move in the same direction or in the opposite direction with output. A fiscal policy is called pro-cyclical if it is expansionary in good
Author Prof. Dhyani MehtaRead More
System’, ‘Structure’, ‘Process’ – these familiar concepts were oft repeated in the class across courses. Unfortunately, one leaves the MBA programme thinking these are concepts relevant only to the reality of business organizations. Why is
Author Prof. Harismita Trivedi, Human Resource Management AreaRead More
When was the last time you did something genuinely out of interest that you didn’t feel obligated to do? Or did something that you were really passionate about, and not just be- cause it would
Author Ipshita Paul | MBA Full Time Programme | 2018-20 BatchRead More
When it came to a discussion with a friend about what is the actual, veritable, effective role that Social media played in our lives, I had my defensive gear on. I’ve always thought that digital
Author Kavya Shah | MBA Full Time programme | 2018-20 BatchRead More
Analytics is a technology facilitating business, psychology, living standard, etc. But how does it work and what makes it so strong? The answer to above question also explains one more controversy: Why are big business
Author Saumya Khaitan | MBA FT (2015-17)| Amazon (Program Manager)Read More
During my MBA course and more than 8 years after it even today, I heard and still keep hearing a lot of my batchmates, ex-colleagues and friends repeatedly say one thing. “Business karna hai yaaaarr!!”
Author Hemant Kelkar |Batch 2008-10| Entrepreneur (Teaching)Read More