The Integrated BBA-MBA programme is a comprehensive and diverse program designed to meet the specific needs and professional goals of millennials in the field of business education. The program takes a multi-disciplinary, social, and holistic approach to impart essential management concepts and business skills. It equips graduates with proficiency in management language and grammar, expertise in their chosen specialization, and skills in using data and digital technology for business. The Institute of Management at Nirma University provides a distinctive option for acquiring an MBA degree, which differs from the usual approach that entails completing a Bachelor’s degree and passing a National-level admission test for an MBA programme. The approach involves a uniquely designed Integrated BBA-MBA programme, which commences after class XII and extends over five years. The program emphasizes management education based on liberal arts and provides real-world business experience through multiple internships. It uses English as the medium of instruction and offers a longer duration to enhance personality development and character building.
The medium of instruction for the programme is English.
The programme’s high value is due to its salient features, recognized by corporates and higher education institutions in India and abroad. The unique features of the programme are:
These features ensure students have a strong management foundation, advanced skills, and a commitment to lifelong learning.
After going through the programme, the student should be able to:
Undergraduate (BBA) Phase: After undergoing this programme, the student shall be able to:
Integrated BBA – MBA
BBA Phase: Three Years
| Duration of the Overall Programme | : | 3 Years |
| Duration of a Semester | : | 16-17 Weeks (Approximately) |
| One Credit Hour | : | 15 hours of classroom contact hours (15 Sessions of 60 minutes each) |
| Credits Requirements | : | 120 |
| No. of Semester | : | 6 Semesters |
| Total Contact Hours | : | 1800 hrs. (120 x 15) |
| Internship(s) | : | First Year 3 weeks Second Year 4 weeks Third Year 8 weeks |
| Programme Structure | : | First Year 39 Credits Second Year 39 Credits Third Year 42 Credits |
MBA Phase: Two Years
| Duration of the Programme | : | 2 Years |
| Duration of a Term | : | 11-12 Weeks (approximately) |
| One Credit Hour | : | 10 hours of classroom contact hours (10 Sessions of 60 minutes each) |
| Credits Requirements | : | 108 Credit |
| No. of Terms | : | 6 Terms |
| Total Contact Hours | : | 1080 (108*10) |
| Internship Project | : | 18-20 weeks in Term III |
| Programme Structure | : | First Year 60 credits · Core Courses : 09 credits · Electives Courses : 33 credits · Internship Project: 18 Credits Second Year 48 credits · Elective Courses : 48 credits |
| Specializations Areas | : | · Marketing · Finance · Operations Management · Digital Transformation and Analytics (DnA) · International Business (Only Minor Specialization) |
| Specialization Option
|
: | A Student may opt for either of the following: Specialization in one area as Major, OR Specialization in one Area as Major; and Minor in another, OR No specialization at all |
| Major | : | At least 30 credit hours of electives in an area of Specialization |
| Minor | : | At least 21 credit hours of electives in an area of Specialization |
Faculty members at the Institute of Management, Nirma University use a variety of pedagogical tools as part of their teaching-learning process. These include:
Additionally, each course includes interactions with industry thought leaders that augment the classroom experience. Faculty members also maintain an active discussion with students through with students through the Learning Management System (LMS) and course blogs.