Masters in Business Administration (Communication)

MBA (Communication) is commencing from 2022 and it is a two-year full-time residential programme and follows a trimester system. The programme aims to develop skilled and trained professionals at the managerial level in the fields, such as Marketing Communication, Digital Communication, Media Planning and Management, and Corporate Communication. The first year of the programme focuses on core courses from the areas such as; business management, communication and design. The programme is high on experiential learning offering a total of four field courses spread over two years. In the second year, the students will have the option to choose electives from the basket of specialized courses.

Distinctive Features Programme Structure Pedagogy Advisory Committee

‘Providing Communication Solutions to Business Problems’

Integration of multiple approaches towards communication – management, design, technology.
Several experiential (field) courses
Focus on multiple pedagogical techniques
A mix of internal and external faculty (practitioners)
Certification courses in the gap as well as emerging areas
Co-Curricular and Extracurricular activities for overall development
International Exposure

To have established leadership credentials
To apply managerial skills, concepts, tools, and techniques for solving organizational problems
To develop professionals in the field of marketing communication who can solve business problems
To prepare professionals who can communicate ideas effectively
To be able to enhance and continuously enhance one’s entrepreneurial and intrapreneurial skills
To be a socially responsible individual

After undergoing this programme, the student shall be able to:

Evaluate different business issues using an integrative approach
Communicate effectively in different contexts, specifically in a digital world
Analyze marketing environment for effective decision making
Analyze the role of marketing communication in different organizational contexts
Use relevant conceptual frameworks and best marketing practices
Demonstrate knowledge and competencies in planning marketing communication
Act as an ethical and socially responsible management professional

Engaged
Empowered
Ethical
Entrepreneurial

MBA (Communication) is a two-year full-time residential programme and follows a trimester system. The first year consists of core courses. The second-year comprises elective courses. Four experiential-based field courses are also part of the programme. A summer project is scheduled at the end of the first year.

Duration: 2 Years (six terms, duration of 10 to 12 weeks per term)

Credit Requirements: Total 102 Credit Hours

Summer Project Duration: 8-10 Weeks

The programme focuses on student-centred learning where students will be partners in the design and development of learning. Key highlights of the adopted pedagogy are:

The emphasis will be given to the following four pedagogical tools and techniques:
- Case Method
- Project Work
- Studio Learning
- Reflective Learning
Interdisciplinary faculty – Wherever applicable, team-teaching from different departments, such as; Design, Technology, etc.
Team teaching with an integrated approach
Involvement of Practitioners in teaching and assessment
Modular based delivery of courses

Advisory Committee

Mr. Ambi Parameswaran

Independent Brand Strategist

Prof. Arunima Krishna

Assistant Professor

Boston University

Ms. Deepali Nair

Chief Marketing Officer

IBM, India & South Asia

Prof. J D Singh

Visiting Professor of Marketing / International Marketing

Toronto based Business Schools

Mr. Manan Soni

Director

Purnima Advertising

Mr. Manish Bhatt

Founder Director

Scarecrow M&C Saatchi

Prof. Nadia Magnenat Thalmann

Director of MIRALab

C.U.I. University of Geneva, Geneva

Mr. Nilanjan Bhowmick

Director Business Development

Oplifi, Singapore

Mr. Sanjay Chakraborty

Founder & Chief Marketing Communication Advisor

ESSKSEE Consultancy

Mr. Satyarth Priyedarshi

Head of Digital

Tata AIA

Mr. Yatish Mehrishi

Chief Revenue Officer

Arvind Fashions Limited

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