banner

Masters in Business Administration (Communication)

MBA (Communication) is commencing from 2022 and it is a two-year full-time residential programme and follows a trimester system. The programme aims to develop skilled and trained professionals at the managerial level in the fields, such as Marketing Communication, Digital Communication, Media Planning and Management, and Corporate Communication. The first year of the programme focuses on core courses from the areas such as; business management, communication and design. The programme is high on experiential learning offering a total of four field courses spread over two years. In the second year, the students will have the option to choose electives from the basket of specialized courses.

‘Providing Communication Solutions to Business Problems’

  • Integration of multiple approaches towards communication – management, design, technology.
  • Several experiential (field) courses
  • Focus on multiple pedagogical techniques
  • A mix of internal and external faculty (practitioners)
  • Certification courses in the gap as well as emerging areas
  • Co-Curricular and Extracurricular activities for overall development
  • International Exposure
  • To have established leadership credentials
  • To apply managerial skills, concepts, tools, and techniques for solving organizational problems
  • To develop professionals in the field of marketing communication who can solve business problems
  • To prepare professionals who can communicate ideas effectively
  • To be able to enhance and continuously enhance one’s entrepreneurial and intrapreneurial skills
  • To be a socially responsible individual

After undergoing this programme, the student shall be able to:

  • Evaluate different business issues using an integrative approach
  • Communicate effectively in different contexts, specifically in a digital world
  • Analyze marketing environment for effective decision making
  • Analyze the role of marketing communication in different organizational contexts
  • Use relevant conceptual frameworks and best marketing practices
  • Demonstrate knowledge and competencies in planning marketing communication
  • Act as an ethical and socially responsible management professional
  • Engaged
  • Empowered
  • Ethical
  • Entrepreneurial

MBA (Communication) is a two-year full-time residential programme and follows a trimester system. The first year consists of core courses. The second-year comprises elective courses. Four experiential-based field courses are also part of the programme. A summer project is scheduled at the end of the first year.

Duration: 2 Years (six terms, duration of 10 to 12 weeks per term)

Credit Requirements: Total 102 Credit Hours

Summer Project Duration: 8-10 Weeks

The programme focuses on student-centred learning where students will be partners in the design and development of learning. Key highlights of the adopted pedagogy are:

  • The emphasis will be given to the following four pedagogical tools and techniques:
    • Case Method
    • Project Work
    • Studio Learning
    • Reflective Learning
  • Interdisciplinary faculty – Wherever applicable, team-teaching from different departments, such as; Design, Technology, etc.
  • Team teaching with an integrated approach
  • Involvement of Practitioners in teaching and assessment
  • Modular based delivery of courses

Advisory Committee

Mr. Ambi Parameswaran
Independent Brand Strategist

 

Prof. Arunima Krishna
Assistant Professor

Boston University

Ms. Deepali Nair
Chief Marketing Officer

IBM, India & South Asia

Prof. J D Singh
Visiting Professor of Marketing / International Marketing

Toronto based Business Schools

Mr. Manan Soni
Director

Purnima Advertising

Mr. Manish Bhatt
Founder Director

Scarecrow M&C Saatchi

Prof. Nadia Magnenat Thalmann
Director of MIRALab

C.U.I. University of Geneva, Geneva

Mr. Nilanjan Bhowmick
Director Business Development

Oplifi, Singapore

Mr. Sanjay Chakraborty
Founder & Chief Marketing Communication Advisor

ESSKSEE Consultancy

Mr. Satyarth Priyedarshi
Head of Digital

Tata AIA

Mr. Yatish Mehrishi
Chief Revenue Officer

Arvind Fashions Limited

Get our Newsletter